Most independent practices communicate inconsistently — not because the practice lacks personality, but because that personality has never been captured and documented. VoicePrint™ fixes that. It analyzes your communication style and produces a structured voice guide that every tool in the Executive Board™ system can follow automatically.
VoicePrint™ is available in two tiers. The Lite version is available now and takes approximately 10 minutes. The Pro version — a deeper profile — is coming soon for practices that want maximum voice fidelity across automated communications and staff-managed channels.
VoicePrint™ Lite — Available Now
- 10 questions — approximately 10 minutes to complete
- Captures your core communication style: tone, formality, vocabulary preferences, and key habits
- Produces a concise voice profile with clear do’s and don’ts
- Ideal for getting started quickly with a foundational voice reference
- Integrates immediately with Email Architect™, Social Media Architect™, and Brand Dossier™ Lite
- Best for: solo practices and small teams where the owner is the primary communicator
VoicePrint™ Pro — Coming Soon
- 20 questions — approximately 30 minutes to complete
- Deep profiling: values, worldview, reaction patterns, and legacy vision
- Produces a comprehensive voice architecture that captures not just how you write, but why — the underlying beliefs and reasoning that shape your communication
- Recommended for practices using communication tools extensively and delegating messaging to staff
- Creates the most accurate voice representation for high-fidelity, autonomous communication outputs
- Best for: practices with associate ODs, multi-location operations, or heavy communication delegation
Why Voice Consistency Is a Practice Differentiator
Patients experience your practice across multiple touchpoints — recall emails, social posts, in-office scripts, follow-up messages. When each of those sounds like it came from a different practice, the cumulative effect undermines trust even when individual communications are fine. A documented, consistent voice is one of the quietest competitive advantages an independent practice can build. VoicePrint™ makes it systematic.
Step Into the Future of Optometry
Start with Lite and have a working voice profile in 10 minutes. Upgrade to Pro when you’re ready to go deeper.
Start Your 30-Day Free Trial