Building SOPs for your optometry practice doesn't require a consultant. Here's a phased, team-driven approach any independent OD can execute without overwhelm.
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Professional social media for independent ODs means building a system — shared calendars, campaign templates, and clear ownership that runs without you.
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Most independent optometry practices spend either too little on marketing and stay invisible, or they spend without a plan and have no idea whether it…
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Independent optometrists are losing patients to PE-backed chains—but not because of clinical quality. The care delivered in your exam lane is almost certainly superior to…
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Most independent optometry practice websites do not convert. They look fine—clean logo, a list of services, a phone number—but they are not built to turn…
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They Ask, You Answer is a content philosophy developed by Marcus Sheridan that operates on a straightforward premise: your patients are already asking questions before…
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If you type your practice name into Google and your website appears, you probably assume you have a Google presence. And technically, you do. But…
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